Marketing

Growth Hacker (France)

Paris, Île-de-France   |   Full time

Zify is looking for an extraordinary performance marketer to help drive new user growth through Paid Media Channels. As a member of the Demand Generation Team, you’ll be responsible for helping build and manage campaigns across a variety of digital channels, working with cross-functional teams to support Zify’s business in France & other markets in Europe.


Responsibilities:

  • Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
  • Bringing traditional and creative ideas on how to grow those KPIs.
  • A/B testing those ideas.
  • Analyzing the data and users’ feedback.
  • Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
  • Driving traffic to your website, landing pages, social media, apps.
  • Working on a lean startup process.
  • Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
  • Prioritizing growth channels.
  • Optimizing channels in order to always improve the performance of one’s business.
  • Scaling and automating the growth processes.
  • Knowledgeable about referral marketing and being able to create viral growth.


Required Skills & Qualifications:

  • 5+ years of proven experience in a similar role at a high growth startup.
  • Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. Javascript Libraries Like JQuery
  • Being social and understanding of users’ behaviour. Having great customer relations skills and being focused on customer experience
  • Expert knowledge about both inbound and outbound marketing
  • Willing to learn and having a startup mindset. 
  • A/B Testing and Data Analytics experience
  • Editing and copywriting skills
  • Programming knowledge: even if it’s not compulsory, it is recommended.
  • Being performance and results-oriented
  • Being curious and creative
  • Being relentless in pursuit of growth
  • Having experience with growth hackings tools such as Optimizely for A/B Testing, Mail Chimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows.

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